From its inception, the Deutsche Werkstätten sought to make its well-designed products affordable, so that ordinary people might acquire and use them. The workshop was happy to utilize mechanized manufacturing processes to save on labor costs and increase volume so long as quality could be maintained. Thus, printed farics gained favor over more costly woven processes because a much larger consumer market could be reached. By the same token, a mechanized process was developed to make aesthetically pleasing curtain fabric.